Steve Simonson has been sharing his global sourcing, supply chain, and e-commerce expertise on podcasts and interviews for over a decade. Watch and listen to the episodes that have helped thousands of entrepreneurs build smarter supply chains.
"Back in 2002–2003 we would have to travel nine hours to get to a factory. Now China's internal transportation is world class."
— Helium 10 Serious Sellers Podcast, Episode 38
"The Canton Fair is massive — a very good place to go source for almost anything in the consumer space. Attending gives you an extraordinary advantage."
— Helium 10 Serious Sellers Podcast, Episode 38
"The Symo Global team in China will help with negotiating, sourcing, taking photos… so clients have better deals, increased cash flow, and reduced cost of goods."
— Awesomers Podcast, Episode 9 — 7 China Mistakes
"Does the factory have an export license? Do you know all the Harmonized Tariff Codes? Have you planned inspections before the product ships?"
— Awesomers Podcast, Episode 9 — 7 China Mistakes
Podcast recordings and panel discussions where Steve shares actionable insights on global sourcing, factory audits, and supply chain strategy.
Awesomers Podcast, Episode 9 · 2018
Steve outlines the most common errors entrepreneurs make when sourcing from China — from missing export licenses to skipping pre-shipment inspections. A must-watch for any importer.
"Our companies have sold over $750 million… and we're still learning."
Awesomers Podcast, Nov 2022 · 2022
Steve explains China's export credit insurance system (SinoSure) and why every serious importer needs to understand it. He rarely trusts suppliers who don't know what SinoSure is.
"I rarely trust companies that… do not know SinoSure. It's a red flag every time."
Awesomers Podcast, 2022 · 2022
A deep dive into how to get high-quality products from China and how to check and inspect quality the right way — covering pre-production, in-line, and final random inspections.
"Most quality problems are preventable. The inspection you skip is the one that bites you."
Day2 Podcast (Avenue7Media), Dec 2022 · 2022
Steve analyzes China's structural demographic decline and urges Amazon sellers to start diversifying their supply chains into Vietnam, India, and other markets for 2023 and beyond.
"For 2023 and beyond, it's time to start diversifying your sourcing away from China."
Dual Podcast — Danny McMillan, Kevin King, Kian Golzari · 2019
A panel discussion on how not to be constrained to a single sales channel, featuring Steve's insights on the Canton Fair, supplier vetting, and multi-channel sourcing strategy.
"The Canton Fair is massive — a very good place to source almost anything in the consumer space."
Awesomers.com — Danny McMillan & Steve Simonson · 2022
Steve and Danny McMillan discuss China sourcing realities, inflation, product production challenges, and what sellers need to know to stay competitive in a changing landscape.
"The sellers who survive are the ones who understand their supply chain at a component level."
Steve has been a guest on leading e-commerce and sourcing podcasts, sharing insights that have helped thousands of sellers build better supply chains.
Serious Sellers Podcast · Jun 2019
20 years of China sourcing experience distilled into 33 minutes. Steve discusses logistics, trust-building with suppliers, and why face-to-face meetings at trade shows give sellers an extraordinary advantage.
eComWhiz Podcast · Aug 2019
Practical advice on trade-show sourcing and factory visits. Steve covers the benefits of attending trade shows in Hong Kong and China, including tips for navigating the Canton Fair.
Awesomers Podcast · 2018
A Q&A on the US–China tariff situation. Steve and co-host Patrick Maioho address whether sellers should be 'too scared to travel to China' and how to navigate sourcing under trade war conditions.